Arcade Software was commissioned to develop the web application behind www.mashlabmusic.com campaign. A monthly public voting campaign, allowing users to vote on which artist they wish to see collaborate in making a music video. The explainer video is embedded below:
The usage was a simply swipe and vote system:
In collaboration with the Artists on their Social Network channels, users were able to vote on the concepts and ideas to make the music video. Below is 2 Facebook posts of one collaboration.